A GLOBAL CENTER GLITTERING 24 HOURS A DAY, EVERY DAY
Already recognized in terms of novelty, scope and size, Dubai, as a global crossroad, evolving to be a unique destination. Experienced massive property developments, the architectural cat walk of the world, the city is a dynamic business hub and a tourist heaven, offering attractions, wide shopping alternatives, fine dining and classy hotels. But most of all, it is a “new place” for the rapidly changing world, so novelty is the most significant quality of the ever fresh city, preparing for the World Expo 2020 under the theme “Connecting Minds, Creating the Future”. As one of the new destinations of fashion, the landscaped shoreline and the water view with the best cityscape of Dubai grants the finest location for the project to evolve into an extravagant venue vivified by a performance center, which is the core of central hub. The other highlight of the development, this the “Museum”, awarded with a marina and yacht club reaching the man-made archipelago which is the elongation of the landscape. The project gathers integral urban units in a mixed use approach, where diverse functions adjoining each other, within the flow of a continual organization like a ribbon, to create social and commercial success. Confluence of spaces and buildings of different functions identifies the unified sense of place. Keeping away from strict segregation, the distinct zones are still apparent and in relation with other function areas, due to conceptual porosity and physical organization. Socially significant and stimulating environment visually and organization wise responds to the mildness and integrity of water.